One of Minnesota’s largest fall festivals, Sever’s is renowned for its corn maze, as well as its corn pit, pumpkin patch and all things fall.
CORN MAZE AND FESTIVAL IDENTITY
Since 2001, IAN has been an integral part of the advertising and marketing efforts behind Sever’s Fall Festival. From theme conception and actual corn maze design with farmer Sever himself to traditional and non-traditional high-frequency, short run media plans, our team has been in the trenches with the Peterson family to help build momentum for this legendary, fun-filled family event. Our creative team has been responsible for creating everything from location signage, festival collateral, event tickets and beyond. Sever’s has experienced record-breaking festival attendance for 14 out of the last 17 seasons.
Social Media Management
Since 2016, IAN has been curating and managing all social channels for Sever's Fall Festival.