GS Media & Events

A division of Good Sam Enterprises, LLC – GS Media & Events operates consumer trade shows for outdoor enthusiasts of all kinds, including RV & camping shows, boat shows and ice fishing shows.

:30 Ice Fishing Show TV Spot

One of our agency’s specialties is event advertising. We’ve marketed for dozens of shows across the U.S. including sport shows, auto shows and consumer shows. Our strategy of going to market with a high frequency media blitz has paid off with shows like the St. Paul Ice Fishing Show, seeing attendance growth year after year. The media buy is structured to pinpoint the core demographic, highlighting activities and features to drive consumer to the show.

:15 RV Show TV Spot

Since 2008, IAN has created attention grabbing tv spots for the Minneapolis-St Paul RV Show that is held every spring. The objective is to drive ticket sales and increase attendance from the previous year.

Digital Marketing

Social Media Management

Since 2016, IAN has been developing social strategy and managing the social channels of both the Minneapolis-St. Paul RV Show and the St. Paul Ice Fishing Show.