Red Cow

Where modern meets classic – Red Cow is serving up finely crafted food and drinks at 4 locations in the Minneapolis-St. Paul metro area.

Brand Booklet

In 2012, former Blue Plate Restaurant Co. CFO Luke Shimp approached us to help with his vision for a new craft beer & burger restaurant concept. IAN was responsible for bringing the Red Cow brand vision to life. Since opening in 2013, Red Cow’s success has been nothing short of phenomenal—winning several culinary awards and placing in the top 10 of Urban Spoon’s Hottest Twin Cities Restaurants. Since that time, 3 additional Red Cow Restaurants have popped up in the Twin Cities.


The Red Cow brand look is a perfect extension of the qualities that go into its restaurants, a happy medium between simple and sophisticated. The design and messaging captured the unique look and feel that Luke had envisioned. Rugged yet relaxed. A perfect marriage of classic and modern. Red Cow is all about creative combinations — of ingredients, of designs, of materials, and of people.

Social Media Management

As Red Cow expands into new markets and as people consume media in different ways, IAN continues to adapt and support communication through various digital and social platforms.