Whirlpool Water Solutions

A trusted brand in home appliances – including refrigeration, dishwashers, dryers, washers and water softening solutions.

the
challenge

Plan, execute and deliver the redesign of Marmon’s website whirlpoolwatersolutions.com. Primary goals for the new consumer website included aligning the site with Whirlpool brand standards, improving overall site lead conversions, and enhancing the overall user experience.

the
SOLUTION

IAN partnered with Marmon’s marketing team to restructure the information architecture (IA) for the new site. Audience segmentation was deployed and existing analytics were benchmarked to increase the positioning of important content within the new IA. Best practice SEO methods were applied to aide SEM and other digital marketing efforts.

The work

Website Design

Responsive Mobile Site

the
results

+114% increase in goal conversions
+202% increase in Lowe's retailer clicks
+1,466% lift in database leads

Other Work

Packaging Design

IAN helped redesign the Whirlpool water filtration line to create a more modern, eye-catching design that would be recognizable.

Brochure Design