Job Description:
Full-service, long-standing, award-winning ad agency looking for a Social Media Manager + Digital Marketing Specialist to tell and share our clients’ stories via social media and other digital outlets.
The Social Media Manager + Digital Marketing Specialist will be responsible for creating and delivering creative social campaigns for several on-going clients, maximizing opportunities for engagement, conversation and brand building. This candidate must be a thought leader and able to create creative content and write engaging and meaningful copy, independently, that produces measurable results. Agency experience required.
Responsibilities:
• Set up and manage digital marketing campaigns, including Facebook, LinkedIn, Instagram and Twitter with defined goals and measurables.
• Measure results of all online marketing.
• Create online brand awareness.
• Coordinate online marketing activities.
• Execute digital marketing communication strategies.
• Write copy for online marketing tools and ads.
• Build and execute social media strategy and campaigns through research, benchmarking, messaging and audience identification that’s in keeping with and support of clients’ strategic plans.
• Create and implement integrated social media plan and editorial calendar.
• Generate, edit, publish and share content (original text, images, video and HTML) that encourages targeted audiences to take action and engage with the individual clients.
• Develop goals and measures for growing followers and engagement across all current social media channels (Facebook, Twitter, Instagram, LinkedIn); develop strategy and recommendations for additional social media channels as needed.
• Write and edit copy for social media, email campaigns, web and other communications.
• Provide education and training on latest trends and updates to internal team and clients.
• Creatively develop “outside the box” social campaigns.
• Assist with crisis management and negative communications. Collaborate with other departments to respond to issues that may arise in public-facing channels in a timely manner.
• Support digital marketing efforts by developing content for web, email, newsletters, other communications as needed.
• Work collaboratively with Agency team to strategically integrate and align communications and marketing efforts.
Requirements and Qualifications:
• BA in English, Communications, Marketing, Public Relations or related liberal arts degree.
• 4+ years social media (paid and organic), online marketing and/or digital advertising experience.
• Strong current social media awareness and expertise.
• Experience with SEO/SEA/CMS/Online advertising/Email marketing.
• Experience measuring results of online campaigns.
• Prior agency experience.
• Experience connecting with social media influencers and communicating with an audience from a brand perspective.
• Experience with Google AdWords.
• Excellent skills, experience and up-to-date knowledge of all social media platforms.
• Working knowledge of social media management/ aggregators, such as Hootsuite or Sprout Social.
• Strong creative concepting and content skills and an understanding of marketing concepts.
• Strong skills in analytics, problem solving, negotiating, organizing and time management.
• Excellent writing and communication skills.
• Strong attention to detail.
• Demonstrated ability to work well with internal and external partners.
• Ability to meet tight deadlines, juggle numerous projects and work under pressure.
• Basic understanding of HTML coding (preferred).
• Photography and/or photo editing skills a plus.
Compensation and Benefits:
Integrated Advertising Network, IAN, offers a great work environment at our conveniently located 50th & France Edina office, competitive salary, and a full range of benefits including health and disability insurance, 401K and more. The salary range for this position will be between $50k – $60k. Interviews will commence the week of November 26, 2018.
