In today's current economic environment many advertising agencies have been forced to cut costs and find new streams of revenue in order to survive. It's times like these that agencies need to look within and cultivate their current client roster, instead of spending fruitless hours seeking external new business gains. My advice -- grow your clients business and your agency billings will follow suit.
The number one reason your clients have hired you is to bring value to their company. In correlation, a lack of fresh ideas is also the number one reason why accounts are lost by agencies. It is our job to ask the right questions, to challenge the norm and to move the needle. A clients goals can rarely be accomplished by taking the path of least resistance, as trusted advisors we must always make sure we are working with our clients best interests in mind and bringing new and effective ideas to the table.
By investing extra time and energy into a clients work and improving their business, organic agency growth will certainly come in tandem. This fact is proving to be especially true in today's current economic environment of shrinking corporate marketing departments. With the loss in internal bandwidth, proven and trusted agency partners are now being asked to increase their roles and responsibilities for clients, making themselves full-service marketing confidants versus being simply just another vendor.
So always remember, if your clients aren't successful your agency won't be successful. It should always be about quality over quantity. Go the extra mile for your clients and a mutual success will be born, earning you a bigger piece of the marketing pie, client longevity and quite possibly that ringing endorsement that may earn your agency its next new business win. To learn more about some of our current client partners and how we have grown their businesses, check out the client section of our website.
