Black Friday is almost upon us and that means retail craziness for many businesses. So are you ready? In a recent Consumer Reports Holiday Poll, 66 percent of shoppers will be buying something for themselves in addition to holiday shopping for friends and family.
So what are the categories most likely to benefit from self-shoppers? Food, wine, electronics and clothing are at the top of the list with clothing in the far lead. An estimated 46 percent of shoppers planning on buying clothing are also projected to pick up a little something for their very own closet. Gender can also be a factor in self-purchases. Guys will typically be the buyers of video games/electronics while the gals will splurge on the food, wine and clothing.
If you're in the retail business hopefully you've put the word out that your products and services should be first in line as consumers make the mad rush for Black Friday bargains. To learn more about how our agency can help your business push sales in the right direction, drop us a line. We're here to help!
